<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Obility Blog</title><link>https://obility.ai/blog</link><description>Field notes for AI search</description><language>en</language><atom:link href="https://obility.ai/feed.xml" rel="self" type="application/rss+xml"/><item><title>Copilot at work compares vendors from the buyer’s files as well as the web</title><link>https://obility.ai/blog/microsoft-365-copilot-vendor-research-work-data</link><guid>https://obility.ai/blog/microsoft-365-copilot-vendor-research-work-data</guid><pubDate>Sat, 14 Nov 2026 00:00:00 GMT</pubDate><description>When a buyer asks Microsoft 365 Copilot to compare vendors, part of the answer comes from their inbox. What that means for your pages and sales material.</description></item><item><title>Hiding your price does not keep it out of AI answers</title><link>https://obility.ai/blog/hidden-pricing-ai-answers-whose-number-buyers-see</link><guid>https://obility.ai/blog/hidden-pricing-ai-answers-whose-number-buyers-see</guid><pubDate>Fri, 13 Nov 2026 00:00:00 GMT</pubDate><description>AI engines quote a figure for contact-sales software from listings, rivals and estimates. What to publish instead of a price list, and how to check it.</description></item><item><title>IndexNow tells Bing a page changed. It does not get the page cited</title><link>https://obility.ai/blog/indexnow-ai-answers-what-it-reaches</link><guid>https://obility.ai/blog/indexnow-ai-answers-what-it-reaches</guid><pubDate>Tue, 10 Nov 2026 00:00:00 GMT</pubDate><description>What IndexNow reaches in AI search, from Copilot to ChatGPT and Google, why its value shows up when a fact changes, and how to check it worked.</description></item><item><title>AI answers favour big brands when the question asks for one</title><link>https://obility.ai/blog/ai-answers-big-brand-bias-qualified-questions</link><guid>https://obility.ai/blog/ai-answers-big-brand-bias-qualified-questions</guid><pubDate>Mon, 09 Nov 2026 00:00:00 GMT</pubDate><description>The study behind “big brand bias” asked engines for the most popular brands. Where a smaller company can win AI answers, and how to measure it.</description></item><item><title>Opting out of AI Overviews removes your pages, not the answer buyers see</title><link>https://obility.ai/blog/google-ai-overviews-opt-out-search-console-brands</link><guid>https://obility.ai/blog/google-ai-overviews-opt-out-search-console-brands</guid><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><description>Google’s Search Console control can exclude your site from AI Overviews and AI Mode. What it removes, what it leaves running, and when a brand should use it.</description></item><item><title>A ChatGPT plugin will not get your brand into ChatGPT’s shortlist</title><link>https://obility.ai/blog/chatgpt-plugin-apps-sdk-ai-recommendations</link><guid>https://obility.ai/blog/chatgpt-plugin-apps-sdk-ai-recommendations</guid><pubDate>Sat, 07 Nov 2026 00:00:00 GMT</pubDate><description>OpenAI’s own plugin rules say who finds a ChatGPT plugin and what its metadata may not do. Why a plugin serves customers, not new buyers.</description></item><item><title>Backlinks get your pages into AI answers, but mentions get you named</title><link>https://obility.ai/blog/backlinks-ai-answers-links-vs-mentions</link><guid>https://obility.ai/blog/backlinks-ai-answers-links-vs-mentions</guid><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate><description>Links help a page get retrieved by AI search. The answer then names whatever that page says. How to judge a link opportunity for AI answers.</description></item><item><title>LinkedIn posts can reach ChatGPT answers but not Perplexity’s index</title><link>https://obility.ai/blog/linkedin-x-posts-ai-answers-which-engines-can-read</link><guid>https://obility.ai/blog/linkedin-x-posts-ai-answers-which-engines-can-read</guid><pubDate>Thu, 05 Nov 2026 00:00:00 GMT</pubDate><description>LinkedIn, X and Medium each decide which AI crawlers may read your posts. What their rules allow today, and where to put content you want cited.</description></item><item><title>ChatGPT traffic converts better in vendor claims than in the largest study</title><link>https://obility.ai/blog/chatgpt-traffic-conversion-claims-what-they-measured</link><guid>https://obility.ai/blog/chatgpt-traffic-conversion-claims-what-they-measured</guid><pubDate>Tue, 03 Nov 2026 00:00:00 GMT</pubDate><description>Claims that ChatGPT visitors convert 4.4 or 23 times better rest on narrow data. What the largest study found, and how to test your own traffic.</description></item><item><title>AI answers shortlist you under the words buyers use, not the category you coined</title><link>https://obility.ai/blog/coined-category-names-ai-answers-buyer-words</link><guid>https://obility.ai/blog/coined-category-names-ai-answers-buyer-words</guid><pubDate>Mon, 02 Nov 2026 00:00:00 GMT</pubDate><description>If you describe yourself with a term buyers never type, AI assistants may know you and still leave you off the shortlist. How to test it and fix it.</description></item><item><title>When another company shares your name, AI answers have to guess which one you mean</title><link>https://obility.ai/blog/same-name-companies-ai-answers</link><guid>https://obility.ai/blog/same-name-companies-ai-answers</guid><pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate><description>AI answers can describe a namesake, or blend two companies into one. How the mix-up happens, how it skews your tracking, and what a page can do about it.</description></item><item><title>Share of voice in AI answers moves with the brands you choose to count</title><link>https://obility.ai/blog/ai-share-of-voice-who-you-count</link><guid>https://obility.ai/blog/ai-share-of-voice-who-you-count</guid><pubDate>Sat, 31 Oct 2026 00:00:00 GMT</pubDate><description>The same AI answers can give you a 19 percent or a 14 percent share of voice. How the competitor list and counting rules set the number, and how to report it.</description></item><item><title>The language of the question decides which brands an AI answer names</title><link>https://obility.ai/blog/ai-answers-query-language-local-shortlist</link><guid>https://obility.ai/blog/ai-answers-query-language-local-shortlist</guid><pubDate>Fri, 30 Oct 2026 00:00:00 GMT</pubDate><description>Ask ChatGPT for a supplier in Norwegian and in English and you can get two different shortlists. What two studies found, and how to measure each market.</description></item><item><title>Snippet limits on your pages also limit what AI answers can use</title><link>https://obility.ai/blog/snippet-controls-ai-overviews-copilot</link><guid>https://obility.ai/blog/snippet-controls-ai-overviews-copilot</guid><pubDate>Thu, 29 Oct 2026 00:00:00 GMT</pubDate><description>Google applies nosnippet and max-snippet to AI Overviews and AI Mode, and Bing applies NOCACHE and NOARCHIVE to Copilot. How to find these rules and decide.</description></item><item><title>When your brand drops out of AI answers, check what the engine changed first</title><link>https://obility.ai/blog/brand-dropped-out-of-ai-answers-diagnose-the-cause</link><guid>https://obility.ai/blog/brand-dropped-out-of-ai-answers-diagnose-the-cause</guid><pubDate>Tue, 27 Oct 2026 00:00:00 GMT</pubDate><description>A sudden drop in ChatGPT or Google AI answers often starts on the engine’s side. How to date the change, rule out access and sources, then touch content.</description></item><item><title>AI engines cut your page into passages, so write sentences that survive the cut</title><link>https://obility.ai/blog/chunking-content-ai-answers-self-contained-passages</link><guid>https://obility.ai/blog/chunking-content-ai-answers-self-contained-passages</guid><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><description>Answer engines split pages into passages. What Google, Microsoft and Anthropic say about chunking, and how to write passages that make sense alone.</description></item><item><title>Answers pulled through an API differ from the ones buyers see in the app</title><link>https://obility.ai/blog/ai-visibility-tools-api-vs-app-answers</link><guid>https://obility.ai/blog/ai-visibility-tools-api-vs-app-answers</guid><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><description>Many AI visibility tools collect answers through developer APIs. Vendor docs and a 13,779 answer test show why those differ, and how to check a tool.</description></item><item><title>AI answers draw on search indexes that already filter scaled AI content</title><link>https://obility.ai/blog/scaled-ai-content-ai-answers-spam-policies</link><guid>https://obility.ai/blog/scaled-ai-content-ai-answers-spam-policies</guid><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><description>Google and Bing now state how they treat AI-written pages, and both rules reach AI answers. What is allowed, what gets filtered, and how to use AI safely.</description></item><item><title>Ranking yourself first on your own “best” list gets you cited, until the ranking under it slips</title><link>https://obility.ai/blog/self-ranked-best-lists-ai-answers</link><guid>https://obility.ai/blog/self-ranked-best-lists-ai-answers</guid><pubDate>Mon, 19 Oct 2026 00:00:00 GMT</pubDate><description>Self-ranked “best X” lists do appear in ChatGPT and AI Overviews sources. What the evidence shows, why the tactic is fragile, and what to publish instead.</description></item><item><title>AI agents visit your site in a real browser, so verify them by signature</title><link>https://obility.ai/blog/ai-agents-real-browser-verify-by-signature</link><guid>https://obility.ai/blog/ai-agents-real-browser-verify-by-signature</guid><pubDate>Sun, 18 Oct 2026 00:00:00 GMT</pubDate><description>Why ChatGPT’s agent can pass as a human visitor in analytics, how signed requests prove who sent them, and how to count agent visits honestly.</description></item><item><title>AI answers cannot read behind your form, so publish the findings openly</title><link>https://obility.ai/blog/gated-content-ai-answers-publish-the-findings</link><guid>https://obility.ai/blog/gated-content-ai-answers-publish-the-findings</guid><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><description>Why a form-gated report is nearly invisible to ChatGPT and Google’s AI answers, what Google allows for gated pages, and what to publish openly.</description></item><item><title>Prompt volume for ChatGPT is modelled, not counted, so use it to compare topics</title><link>https://obility.ai/blog/chatgpt-prompt-volume-estimates-what-they-measure</link><guid>https://obility.ai/blog/chatgpt-prompt-volume-estimates-what-they-measure</guid><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><description>No AI assistant publishes how often a prompt is asked. How vendors build prompt volume figures, and what those numbers can and cannot support.</description></item><item><title>The pages AI assistants invent on your site show what buyers expected to find</title><link>https://obility.ai/blog/ai-assistants-invent-urls-404-pages</link><guid>https://obility.ai/blog/ai-assistants-invent-urls-404-pages</guid><pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate><description>ChatGPT and other assistants send visitors to URLs on your site that never existed. Which ones to redirect, and what the dead ends tell you.</description></item><item><title>Ads in AI answers sit beside the recommendation, so they cannot buy it</title><link>https://obility.ai/blog/ai-answer-ads-cannot-buy-the-recommendation</link><guid>https://obility.ai/blog/ai-answer-ads-cannot-buy-the-recommendation</guid><pubDate>Wed, 14 Oct 2026 00:00:00 GMT</pubDate><description>ChatGPT and Google now sell ads next to AI answers. What their own documentation says an ad can change, what it cannot, and which buyers ever see one.</description></item><item><title>Your AI assistant knows where you work, so it is the wrong place to check your brand</title><link>https://obility.ai/blog/ai-memory-skews-your-own-brand-checks</link><guid>https://obility.ai/blog/ai-memory-skews-your-own-brand-checks</guid><pubDate>Tue, 13 Oct 2026 00:00:00 GMT</pubDate><description>ChatGPT, Claude and Google’s AI Mode remember who you are. Why that skews your own brand checks, and how to run one from a buyer’s starting point.</description></item><item><title>Each AI assistant searches a different index, so check your site in each</title><link>https://obility.ai/blog/ai-assistants-search-different-indexes</link><guid>https://obility.ai/blog/ai-assistants-search-different-indexes</guid><pubDate>Sun, 11 Oct 2026 00:00:00 GMT</pubDate><description>What Google, Microsoft, OpenAI, Anthropic and Perplexity say about the search systems behind their AI answers, and how to check your pages are in each one.</description></item><item><title>AI Overviews take clicks, so the summary becomes your first impression</title><link>https://obility.ai/blog/ai-overviews-fewer-clicks-summary-is-the-visit</link><guid>https://obility.ai/blog/ai-overviews-fewer-clicks-summary-is-the-visit</guid><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate><description>What Pew Research measured about clicks when Google shows an AI Overview, what Google says in reply, and what to measure when the summary replaces the visit.</description></item><item><title>Reddit feeds AI answers, which is why planted comments backfire</title><link>https://obility.ai/blog/reddit-ai-answers-planted-comments</link><guid>https://obility.ai/blog/reddit-ai-answers-planted-comments</guid><pubDate>Fri, 09 Oct 2026 00:00:00 GMT</pubDate><description>How Reddit threads reach ChatGPT and Google’s AI answers, why a seeded brand comment is read alongside its replies, and what to do with Reddit instead.</description></item><item><title>A Wikipedia page is a symptom of AI visibility, not a shortcut to it</title><link>https://obility.ai/blog/wikipedia-page-ai-answers-independent-coverage</link><guid>https://obility.ai/blog/wikipedia-page-ai-answers-independent-coverage</guid><pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate><description>Why Wikipedia matters to language models, what its company notability rules exclude, and the independent coverage AI answers draw on either way.</description></item><item><title>GA4’s AI Assistant channel counts referrers, not every AI visit</title><link>https://obility.ai/blog/ga4-ai-assistant-channel-what-it-counts</link><guid>https://obility.ai/blog/ga4-ai-assistant-channel-what-it-counts</guid><pubDate>Wed, 07 Oct 2026 00:00:00 GMT</pubDate><description>What Google Analytics’ AI Assistant channel matches, the ChatGPT visits it can miss, the flaw in Google’s sample regex, and the 13 May trend break.</description></item><item><title>AI answers change on every run, so count how often you appear, not where</title><link>https://obility.ai/blog/ai-answers-change-every-run-measure-presence-not-rank</link><guid>https://obility.ai/blog/ai-answers-change-every-run-measure-presence-not-rank</guid><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><description>Why ChatGPT, Claude and Google AI rarely repeat a brand list, why position in an answer is noise, and how many runs a visibility rate needs.</description></item><item><title>The famous 40 percent GEO lift was measured with made-up evidence</title><link>https://obility.ai/blog/geo-study-40-percent-what-it-measured</link><guid>https://obility.ai/blog/geo-study-40-percent-what-it-measured</guid><pubDate>Mon, 05 Oct 2026 00:00:00 GMT</pubDate><description>What the Princeton GEO study behind “add statistics and quotes for AI” actually tested, what its prompts asked for, and how to use the idea honestly.</description></item><item><title>A newer date can sway an AI ranker, but only a real update holds up</title><link>https://obility.ai/blog/ai-citations-content-dates-freshness</link><guid>https://obility.ai/blog/ai-citations-content-dates-freshness</guid><pubDate>Sat, 03 Oct 2026 00:00:00 GMT</pubDate><description>Research shows language models favour recently dated text. What that means for refreshing pages, why date bumping is a weak bet, and how to test a refresh.</description></item><item><title>AI crawlers read the HTML you send, not the page your visitors see</title><link>https://obility.ai/blog/javascript-rendering-ai-crawlers-raw-html</link><guid>https://obility.ai/blog/javascript-rendering-ai-crawlers-raw-html</guid><pubDate>Fri, 02 Oct 2026 00:00:00 GMT</pubDate><description>Most AI crawlers do not run JavaScript. Why a client-rendered pricing page can be blank to ChatGPT, Claude and Perplexity, and how to test yours.</description></item><item><title>Search Console and Bing now count your AI citations, but not your mentions</title><link>https://obility.ai/blog/search-console-bing-ai-reports-what-they-count</link><guid>https://obility.ai/blog/search-console-bing-ai-reports-what-they-count</guid><pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate><description>What Google’s generative AI report and Bing’s AI Performance report actually measure, what they leave out, and how to read them without overclaiming.</description></item><item><title>AI shopping answers pick products from data you only partly control</title><link>https://obility.ai/blog/ai-shopping-answers-product-data-chatgpt-ai-mode</link><guid>https://obility.ai/blog/ai-shopping-answers-product-data-chatgpt-ai-mode</guid><pubDate>Wed, 30 Sep 2026 00:00:00 GMT</pubDate><description>How ChatGPT shopping and Google AI Mode choose which products to show, what a product feed changes, and what it cannot change.</description></item><item><title>When AI gets your company wrong, trace the error before you fix it</title><link>https://obility.ai/blog/ai-answer-wrong-about-your-brand-trace-the-source</link><guid>https://obility.ai/blog/ai-answer-wrong-about-your-brand-trace-the-source</guid><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate><description>A wrong claim about your brand in ChatGPT, Gemini or AI Overviews comes from somewhere. How to find the source, match the fix to the cause and check it held.</description></item><item><title>AI answers search for questions your buyer never typed</title><link>https://obility.ai/blog/query-fan-out-ai-answers-sub-questions</link><guid>https://obility.ai/blog/query-fan-out-ai-answers-sub-questions</guid><pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate><description>AI Mode and AI Overviews split one question into many searches. Why a top-ranking page goes uncited, and how to plan pages around the sub-questions.</description></item><item><title>Blocking AI training bots does not have to hide you from AI answers</title><link>https://obility.ai/blog/robots-txt-ai-crawlers-training-vs-search</link><guid>https://obility.ai/blog/robots-txt-ai-crawlers-training-vs-search</guid><pubDate>Sun, 27 Sep 2026 00:00:00 GMT</pubDate><description>OpenAI, Anthropic, Perplexity and Google split crawling into training, search and live fetches. How to block one without losing the others.</description></item><item><title>Build an AI search baseline you can actually use</title><link>https://obility.ai/blog/build-an-ai-search-baseline</link><guid>https://obility.ai/blog/build-an-ai-search-baseline</guid><pubDate>Sun, 27 Sep 2026 00:00:00 GMT</pubDate><description>A practical way to choose prompts, preserve evidence and avoid confusing an isolated answer with a trend.</description></item><item><title>Turn an AI answer gap into a useful content brief</title><link>https://obility.ai/blog/turn-answer-gaps-into-content-briefs</link><guid>https://obility.ai/blog/turn-answer-gaps-into-content-briefs</guid><pubDate>Sun, 27 Sep 2026 00:00:00 GMT</pubDate><description>An editorial workflow for deciding what to update, what to write and what evidence a draft needs.</description></item><item><title>Crawlers, citations and referrals are three different signals</title><link>https://obility.ai/blog/crawlers-citations-and-referrals</link><guid>https://obility.ai/blog/crawlers-citations-and-referrals</guid><pubDate>Sun, 27 Sep 2026 00:00:00 GMT</pubDate><description>Keep automated requests, answer observations and human visits separate when reviewing AI search performance.</description></item></channel></rss>